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How it works

How guaranteed press features actually work.

Guaranteed press features work in seven steps, and you approve the article before it goes anywhere. Ace Branding interviews you, writes a draft, edits it with you until your team signs off, then hands it to a contributor who submits it to the publication for approval and publishing.

Published by Ace BrandingLast updated November 2026

The main question

How do PR firms guarantee press features?

They guarantee features by working through established publishing relationships rather than cold pitches. Ace Branding says it built a publishing network of hundreds of publications between 2020 and 2023, and today describes guaranteed publishing in more than 800 outlets. A contributor submits your approved draft; the publication still runs its own approval before publishing.

  1. Step 1: Complete the press questionnaire and schedule an interview

    The questionnaire takes about six minutes and puts you in the queue for your articles. When you are selected, the team contacts you to schedule a live interview with a member of the editorial staff.

  2. Step 2: Editorial staff writes the first draft

    Based on your interview, a writer creates a rough draft about you or your company using your story, on the topics you want to discuss.

  3. Step 3: The editing cycle runs until your team approves the final draft

    You review and edit. The cycle repeats as many times as needed. Ace Branding will not submit anything for publishing until you approve.

  4. Step 4: The final draft goes to the contributor

    Once approved, the article is handed to a contributor who works with the publication.

  5. Step 5: The contributor submits for approval with the publication

    The publication reviews the submitted article under its own approval step.

  6. Step 6: Once approved, the publication publishes the article

    The article runs in the outlet.

  7. Step 7: Once published, the link goes live

    Your feature is now a permanent, shareable page that can appear when people search your name.

Who does what

Who handles each part of the process?

Three groups touch your article. Knowing who does what tells you where your control sits and where it passes to someone else.

Responsibilities in the Ace Branding press process, by role.
RoleAce Branding editorial teamYouContributor and publication
InterviewConducts itShares your storyNot involved
DraftingWrites the first draftChooses topicsNot involved
EditingRevises each roundEdits and approvesNot involved
SubmissionHands off the approved draftAlready signed offContributor submits
PublishingTracks to live linkShares the linkPublication approves and publishes

Evidence

What makes the process trustworthy?

Control

Approval comes before submission

The single most important rule in the Ace Branding press process is order: you approve, then it is submitted. Ace Branding states plainly that it will not submit anything for publishing until you approve the final draft, which ensures you have full control over your brand narrative.

That is the reverse of traditional earned coverage, where a reporter interviews you and you first see the angle when the story runs. For a thought leader whose reputation is the product, approving every line is the difference between a feature you share proudly and one you hope nobody reads.

Podcast variant

How the podcast tour process differs

If you book a podcast tour instead of an article, onboarding starts with a strategy session with Ace Branding's head of podcasting. Based on what you share, they create a tour map of podcasts that fit your niche, audience, and message.

The principle is the same as the press process: strategy first, placement second. Ace Branding reports relationships with thousands of podcast hosts and more than 100 million in podcast reach. Read how podcast tours work.

Back to the guaranteed press features guide

FAQ

Press process: common questions

What is the Ace Branding press process?

It has seven steps. You complete a press questionnaire and schedule an interview, the editorial staff writes a first draft, and editing continues until your team approves the final draft. That draft goes to a contributor, who submits it to the publication for approval. Once approved, the publication publishes the article and the link goes live.

Do I get to approve the article before it is published?

Yes. Ace Branding states that it will not submit anything for publishing until you approve the final draft. The writer sends you a rough draft after your interview, you review and edit it, and the editing cycle continues until your team signs off. That approval step is what gives you control over your own narrative.

Who writes my article?

A writer on Ace Branding's editorial staff writes it. Your onboarding begins with an interview conducted by a member of that editorial team, and the writer builds a rough draft from what you share. You then review and edit the draft, so the finished article reflects your story in your words and in the angle you chose.

How do I get in the queue for articles?

You fill out the Ace Branding press questionnaire, which the company says takes about six minutes. Completing it puts you in the queue for your articles. When you are selected, the team contacts you to schedule a live interview, and that interview becomes the raw material for your first draft.

How long does it take to get a press feature published?

Ace Branding does not publish a fixed timeline, because timing depends on your editing cycle and on each publication's approval step. For industry context, Reporter Outreach cites BuzzStream 2026 data showing 81% of digital PR professionals land first coverage within a week of pitching. Ask for a realistic schedule for your package on your consultation call.

What if I do not like the first draft?

You edit it. In the Ace Branding process, the editing cycle continues until your team approves the final draft, and nothing is submitted to a contributor before that approval. The first draft is a starting point built from your interview, not a finished piece you must accept.

Read all 49 answers in the guaranteed press and digital PR FAQ

Ready to get featured?

Book a free PR consultation with Ace Branding. Talk through your goals, your audience, and which mix of press features, podcast tours, and TV fits, then get a quote built around you.

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Published by Ace Branding